MasterCard Mexico: Developing a Model for Measuring Financial Inclusion

In an effort to advance shared prosperity in line with the United Nations’ Sustainable Development Goals (SDGs), MasterCard has pledged to leverage its expertise as an enabler of financial transactions to reduce inequality and eliminate poverty — making a bold commitment to reach 500 million people previously excluded from financial services by 2020. MasterCard asked the Capstone team to provide a  better understanding of how the full pathway to financial inclusion — involving savings, credit, transactions, and insurance — can be utilized to increase shared prosperity. Mexico has been chosen as a pilot market for MasterCard’s financial inclusion projects. This paper proposed a replicable model for utilizing Key Performance Indicators (KPIs) to adequately measure the extent and effectiveness of MasterCard’s financial inclusion mission. It also provided indicators for measuring the short to medium term outcomes of MasterCard’s initiatives.