Promoting Girls’ Empowerment Through Sports in Egypt

Ashoka’s mission is to create a competitive, entrepreneurial and globally integrated citizen sector and to develop the profession of social entrepreneurship.   In 2003, Ashoka established its Arab World Regional Office and launched its Arab Region Initiative for Social Entrepreneurship (ARISE) as a social entrepreneurship effort by Arabs for Arabs. Ashoka Arab World also partners with Nike’s “Let Me Play” program.  The goal of the Nike program is to give excluded youth around the world the chance to play sports.  The objective of the workshop was to review the Nike-supported projects and make recommendations for strengthening the projects and expanding their outreach. The team’s evaluation sought to assess to what extent the sports programs of Tofulty and Al- Tanweer have affected social change, specifically in the area of gender equality. In order to perform this assessment, the Columbia Team created formal metrics for evaluation.