Tuned In… or Out?: Global Survey on the Myths and Realities on the Engagement of Humanitarian Agencies with Local Media in Times of Crisis

Internews is an international non-profit organization dedicated to empowering local media in crisis-afflicted countries. Founded in 1982, Internews has worked in over 90 countries providing capacity training for local journalists and fostering independent media outlets. 

Internews commissioned this Capstone team to conduct a global survey to examine the relationship between international humanitarian agencies and local media. Nearly 40 officers from leading relief agencies shared observations from their work in the field and in headquarters. Internews selected interviewees to represent the following categories of organizations: consultancy, inter-governmental, non-governmental, and donor.

The methodology was a structured questionnaire with multiple choice and open-ended questions. The survey comprised 20 questions covering the following themes: the organization’s approach to communications with affected communities, their perception of local media, and their engagement with such. Based on the results, the team identified deep deficiencies in the way the two parties communicate, and made recommendations to correct the efficiencies. These include: more robust use of social media and new technologies to reach affected populations; training and hiring communications   liaisons who understand the needs of local journalists; and devising coherent media strategies and contingency plans on a regional level before a given disaster strikes. 

Press Release:

Internews website (http://www.internews.org/our-stories/project-updates/internews-and-columbia-university-collaborate-communicating-during-disas)